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Natalie Massenet

locationLondon, United Kingdom

Forward-thinking style-queen who reimagined fashion magazines through online retail with Net-a-Porter and put London’s fashion industry back on the map.

thought-iconThought of the day

InterestsInterests

Consumer Goods
img_digital_transformation.jpg
img_leadership_development.jpg
img_diversity_inclusion.jpg
Trend Spotting
Creativity / Innovation

Impact

$1bn

Venture Firm AUM

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87

Venture Investments

4

Sectors operated in

£350m

Exit value

3,000+

People employed

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3,000+

People employed

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£350m

Exit value

4

Sectors operated in

3

Unicorns backed from seed

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11

Venture exits

Life Story
Background

Born & Raised

Natalie was born on 13 May 1965 in Los Angeles. Her parents, a Californian journalist and a British model who worked with Chanel, had met in one of the oldest coffee houses in Paris, Café de Flore. She was raised between Los Angeles and Paris, with a short stint in Madrid when her father was a fo...

Born & Raised

Natalie was born on 13 May 1965 in Los Angeles. Her parents, a Californian journalist and a British model who worked with Chanel, had met in one of the oldest coffee houses in Paris, Café de Flore. She was raised between Los Angeles and Paris, with a short stint in Madrid when her father was a fo...

1965
1983
1996
1997
2000
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2007
2009
2010
2011
2013
2013
2013
2014
2015
2016
2017
2018
2021
2024

mapWorld Map

qna
Q&A
icon-bolt

How did you commit to making Net-a-Porter happen?

I was like, “I don’t want to be that sad person, drinking martinis, 80 years old going, ‘You know, at the dawn of the internet, that was me. I knew it, people would buy clothes onlin...

icon-idea

How do you embrace change?

As long as I can remember I have always been thinking about magic in life and how things can be transformed. The early move from Paris to LA really taught me that you can keep moving...

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What is the secret sauce for successful products?

If you dream about doing something that a consumer may one day buy, you have to create something that you love first of all, that you believe in, that you're proud of, and that that ...

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Why did you create a whole new brand and website for men?

Men needed their own destination and a brand created entirely for them. And and people said, 'Why are you recreating a website and doing a separate brand?' You have to talk to your t...

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Was getting brands onboard a challenge?

They were used to fashion magazines singing their praises, and Net-a-Porter was built like a fashion magazine that was shoppable. So I used the iconography, the magic that was built ...

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Which competitor did you worry most about?

Part of our DNA is this sense that our consumer has so much choice and so we always need to improve ourselves. So I know it's pretty cliche to say it but we see ourselves as our bigg...

gallery-iconGallery

Someone and Natalie Massenet FF London 2014
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2 Natalie Massenet MBE welcomes guests to the Fashion Forum (Shaun James Cox, BFC)
Natalie Massenet FF NYC 2012
Dame Natalie Massenett

presPress

Luxus PlusLuxus Plus

The Wertheimers and Bettencourt Meyers acquire a stake in The Row

16th September 2024

Natalie Massenet press

The Business of FashionThe Business of Fashion

The Row’s $1 Billion Deal, Explained

13th September 2024

Natalie Massenet press

European CEOEuropean CEO

Net-A-Porter’s Massenet quits ahead of merger

9th September 2024

Natalie Massenet press

Cultured MagCultured Mag

Neil Patrick Harris, Molly Sims, Paul Wesley, and More Enjoy an Unforg

22nd July 2024

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WwdWwd

Aston Martin Expands Female Representation in Boardroom

9th July 2021

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RobbreportRobbreport

Natalie Massenet Speaks with Muse by Robb Report

21st March 2021

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FashionweekdailyFashionweekdaily

Daily News: Natalie Massenet Joins NuORDER, Manolo's New Collaborator,

10th March 2021

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WwdWwd

Natalie Massenet Joins Everlane's Board of Directors

1st February 2021

Natalie Massenet

VoguebusinessVoguebusiness

What Natalie Massenet is investing in next | Vogue Business

15th December 2020

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www.entrepreneur.comwww.entrepreneur.com

She Was One of My Business Idols,' Says This Fashion Entrepreneur Abou

27th September 2018

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FashionistaFashionista

Natalie Massenet Confirms Her Venture Capital Fund Is Officially a Thi

17th April 2018

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TechcrunchTechcrunch

Net-a-Porter founder Natalie Massenet just launched a venture firm | T

17th April 2018

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BusinessoffashionBusinessoffashion

For Natalie Massenet, Change Brings Opportunity | BoF

16th February 2018

Natalie Massenet

WmagazineWmagazine

Do As Natalie Does

22nd January 2016

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WwdWwd

Natalie Massenet Registers New Company in U.K.

5th November 2015

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www.theguardian.comwww.theguardian.com

Net-a-Porter founder quits in surprise move ahead of takeover | Natali

2nd September 2015

Net-a-Porter founder

StandardStandard

Net-A-Porter founder Natalie Massenet: 'Judge me on what I do, not wha

13th May 2015

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StandardStandard

Net-a-Porter founder Natalie Massenet and the rise of a Net-a-fortune

1st April 2015

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StandardStandard

London Fashion Week: Natalie Massenet opens the five day showcase with

20th February 2015

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Net-A-Porter’s NATALIE MASSENET: “I wanted to call my website ‘What’s

13th August 2014

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www.theguardian.comwww.theguardian.com

Natalie Massenet: style leader who means business | Natalie Massenet |

22nd September 2013

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www.theguardian.comwww.theguardian.com

One-click wonder: the rise of Net-a-porter | Fashion | The Guardian

11th July 2010

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mediaMedia

    career-milestoneCareer Milestones

    Co-founder & Managing Partner
    imaginary logo

    Imaginary Ventures

    A leading venture capital firm investing in innovative brands at the intersection of retail, technology, and lifestyle, including Glossier, SKIMS, Good American, Reformation, and many more.

    caelndar

    2018 – Present

    Founder
    net-a-potter

    Net-a-Porter

    A magazine in website format where users could 'click' to buy while trying to source product online for a fashion shoot.

    caelndar

    2000 – 2015

    Assistant
    tatler

    Tatler

    A British magazine published by Condé Nast Publications, focusing on fashion and lifestyle, as well as coverage of high society and politics.

    caelndar

    1996 – 1998

    Fashion Writer & Stylist
    Women's_Wear_Daily_logo

    Women's Wear Daily

    A fashion-industry trade journal that provides information and intelligence on changing trends and breaking news in the men's and women's fashion, beauty, and retail industries.

    caelndar

    1993 – 1996

    Assistant
    Default logo

    Moda

    An Italian magazine

    caelndar

    1990 – 1993

    Receptionist
    Universal_Studios_2013

    Universal Studios

    An American film production and distribution company; the oldest surviving film studio in the United States

    caelndar

    1987 – 1990

    investmentEarly Stage Investments

    advisory
    Advisory & Mentoring
    good_american_logo

    Good American

    Mentor

    calender-icon2018 – Present

    location-iconLos Angeles

    good_american_logo

    Good American

    An inclusive denim brand founded by Emma Grede

    calender-icon2018 – Present

    location-iconLos Angeles

    Learn moreexternal-link-icon
    bfc-logo

    British Fashion Council

    Advisor

    calender-icon2017 – 2013

    location-iconLondon

    bfc-logo

    British Fashion Council

    A non-profit organization that aims to enable sustainable growth of British fashion in the global fashion economy.

    calender-icon2017 – 2013

    location-iconLondon

    Learn moreexternal-link-icon
    farfetchcom_logo

    Farfetch

    Advisor

    calender-icon2020 – 2017

    location-iconLondon

    farfetchcom_logo

    Farfetch

    A leading global marketplace for the luxury fashion industry

    calender-icon2020 – 2017

    location-iconLondon

    Learn moreexternal-link-icon
    eon_inc_logo

    EON

    Advisor

    calender-icon2022 – Present

    location-iconNew York

    eon_inc_logo

    EON

    A company that connects the world's products to make every item traceable, intelligent and more valuable

    calender-icon2022 – Present

    location-iconNew York

    Learn moreexternal-link-icon
    Aston-Martin-Lagonda

    Aston Martin Lagonda Global Holdings plc

    Non-Executive Director

    calender-icon2021 – Present

    location-iconWarwick

    Aston-Martin-Lagonda

    Aston Martin Lagonda Global Holdings plc

    A luxury automotive manufacturing brand

    calender-icon2021 – Present

    location-iconWarwick

    Learn moreexternal-link-icon
    NuORDER

    NuORDER

    Advisor

    calender-icon2021 – Present

    location-iconCalifornia

    NuORDER

    NuORDER

    A B2B eCommerce platform designed to support wholesale businesses

    calender-icon2021 – Present

    location-iconCalifornia

    Learn moreexternal-link-icon
    everlane_logo

    Everlane

    Advisor

    calender-icon2021 – Present

    location-iconSan Francisco

    everlane_logo

    Everlane

    An American clothing retailer that sells primarily online, focusing on high quality and sustainably sourced materials

    calender-icon2021 – Present

    location-iconSan Francisco

    philanthropy-iconPhilanthropy

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