Founders Forum Group Launches Founders Makers

By Founders Forum Group // 16 November 2022

From left: Founders Makers Co-Founder, Nick Horowitz; Founders Forum Group CEO, Carolyn Dawson; Founders Forum Group Co-Founder & Executive Chair, Brent Hoberman; Founders Makers Co-Founder, Faraz Aghaei.

With Founders Makers, we’re bringing a creative partner to market-challengers, scaleups, and major brands.

We are delighted to announce the launch of Founders Makers, bringing high-impact digital strategies, brand identities, campaigns, and content to ambitious scaleups and challenger-style innovation to corporate brand and marketing teams.

Founded as The Clerkenwell Brothers in 2016, the freshly rebranded Founders Makers will continue its partnerships with some of Europe’s most exciting brands, including L’Oréal Group, Little Moons, and London’s hard-to-miss quick commerce business, Zapp.

Founders Makers combines a scaleup mindset with free-thinking, tech-enabled creativity to bring unrivalled creative campaigns to brands and individuals looking to drive positive impact.

Having recently launched pan-European digital campaigns for mixed reality platform, Volta XR, and fintech, Plum, the agency also designed and managed the Ready for Rishi campaign for UK Prime Minister, Rishi Sunak, earlier this year.

Founders Forum Group has taken a significant minority stake in the creative business, as we expand our professional services offering for pioneering founders.

Founders Makers will remain an independent business and become the preferred creative partner to the high-growth scaleups and challenger brands in the FF Group network, introducing innovations from our trailblazing community to the marketing stacks of its varied clientele, spanning Consumer Packaged Goods, Spirits, SaaS, wellness, delivery, and fintech.

This collaborative model has proven successful for FF Group’s existing advisory brands, including our innovation strategy consultancy, Founders Intelligence (now part of Accenture), our digital-first executive search firm, Founders Keepers, and our full-service tech law firm, Founders Law.

The Founders Makers team will enjoy a hybrid office set-up, working from the agency’s East London studio and FF HQ on London’s Strand.

“We’ve built a culture and defined processes that celebrate the unique mindsets of the scaleups and challenger brands we work with. We call it our ‘slingshot state of mind,’” says Co-Founder, Nick Horowitz.

“We understand their ambition to scale and stand out; we understand their need for agility and flexibility, and we know that in a world of overstimulation and saturation, it takes a different kind of strategic mindset, creative that’s platform-tailored, and seamless execution to cut through the noise.”

“Today’s founders need more than a great idea to gain momentum – they need their idea to stand out,” says Brent Hoberman, Co-Founder and Executive Chair of Founders Forum Group and the serial entrepreneur behind, Founders Factory, and firstminute capital.

“Founders Makers combines next-gen creative with sophisticated digital strategy to help brave brands make meaningful statements.”

“Their extensive work with founder-led businesses makes Founders Makers a natural extension of Founders Forum Group, says FF Group CEO, Carolyn Dawson, “but it’s also their diverse team and wonderfully fresh perspectives that give this small but mighty agency its edge.

“We’re excited to see their trailblazing creative amplify the world-changing ideas our founder community brings to the table.”

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